Social Media for Higher Education: A Cross Sectional Study among Teachers in India and Sri Lanka

The literature bound the usage of social media by professionals and the present study posits to investigate teachers in higher education who are sophisticated users of social media today. Currently, the usages of social media by faculty personal is increasing, although their usage of social media for teaching is lacked. It is not apparent that who use social media in the classroom yet. Thereby, in line with the UTAUT-Unified Theory of Acceptance and Use of Technology Model, the purpose of the present study has derived as to investigate the effects of social media in terms of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavior intention and finally on use behavior in teaching and learning activities. In addition, the study inspects the barriers that inhibit the minds of the management faculty in the use of it. The survey was conducted using standard questionnaire as online forms and printed copies. In this study, B-school faculty were considered as the population. The sampling method is used for the study is snowball sampling and 400 samples used for the study. One–Sample t-test was used for analyzing the data. Overall, the study found that there is a clear difference in the usage of social media by Indian faculty and Sri Lankan faculty.