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Usage of Direct Marketing Research in Establishing the Attractiveness of Mamaia Resort amongst Tourists

Author

Listed:
  • Daniela Simona Nenciu

    (“Dimitrie Cantemir” Christian University of Bucharest, Romania)

  • Mirela Secară

    (“Dimitrie Cantemir” Christian University of Bucharest, Romania)

Abstract

The entrepreneurs of the seaside Romanian tourism should display a real interest in direct marketing researches which can supply precious information in orienting them towards the choice and implementation of marketing strategies in order to win once more the lost tourist’s markets. Direct research offers a more complete image onto the researched phenomena, consisting of the direct gathering of information from the tourists arrived on the Romanian seaside, in this case, Mamaia resort.

Suggested Citation

  • Daniela Simona Nenciu & Mirela Secară, 2009. "Usage of Direct Marketing Research in Establishing the Attractiveness of Mamaia Resort amongst Tourists," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(4), pages 99-104.
    • Handle: RePEc:pet:annals:v:9:i:4:y:2009:p:99-104
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    Cited by:

    1. Mădălina Brutu & Daniela Mihai, 2012. "Identifying Key Trends of Direct Sales in the European Union," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(1), pages 15-24.

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