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Business Communication Strategies

Author

Listed:
  • Lavinia Hulea

    (University of Petroşani, Romania)

Abstract

General communication processes rely on messages implying contents, communication channels, a receiver and clear objectives. Once accepting the importance of defining objectives, three strategies, narrative, implicative, and decisional, seem to be specific for most business communications. While narrative business communications convey information with a view of simply transmitting information and depend on accuracy, complexity, and clarity, implicative business communications convey information in order to determine a certain behavior of the receiver and rely on credibility, logic, and motivation; decisional business communications transmit information having a negative or positive connotation and depend on message, tone, and language.

Suggested Citation

  • Lavinia Hulea, 2005. "Business Communication Strategies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 5, pages 155-158.
    • Handle: RePEc:pet:annals:v:5:y:2005:p:155-158
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    Cited by:

    1. Lavinia Hulea, 2009. "The Influence of Certain Factors upon Business Communication," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(2), pages 29-32.

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