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The business model of the largest retail chains

Author

Listed:
  • Oana Dobre-Baron

    (University of Petrosani, Romania)

Abstract

This paper aims to be a case study regarding one of the organizational arrangements of the commercial apparatus namely the integrated commerce. This type of trade can be carried out, in his turn, through several types of commercial units. In the last decades a global expansion have known it the corporative chains whose way of organization corresponds to the integrated commerce but that have exceeded the boundaries of a simple trading activities of this kind, reaching to lay the groundwork of an integrated business model both vertically and horizontal.

Suggested Citation

  • Oana Dobre-Baron, 2015. "The business model of the largest retail chains," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 15(2), pages 17-28.
  • Handle: RePEc:pet:annals:v:15:y:2015:i:2:p:17-28
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    More about this item

    Keywords

    integrated commerce; business model; retail chains; international markets; sales concepts; store; customers;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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