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Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train

Author

Listed:
  • Ioana Bianca Chitu

    (Transilvania University of Brasov, Romania)

  • Alina Simona Tecău

    (Transilvania University of Brasov, Romania)

Abstract

Starting from the idea that nowadays the companies use the promotion and communication by event more and more because of the advantages it entails, this paper uses the marketing quantitative research as a tool and it's scope is to present the opinions and the attitudes of the people that participated to seminaries within a project supported by European funds, regarding their efficiency as a tool for information and training.

Suggested Citation

  • Ioana Bianca Chitu & Alina Simona Tecău, 2012. "Communication by Event - The Efficiency of Seminaries as a Way to Inform and to Train," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(3), pages 27-38.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:3:p:27-38
    as

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    File URL: http://www.upet.ro/annals/economics/pdf/2012/part3/Chitu-Tecau.pdf
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    References listed on IDEAS

    as
    1. Andreea Gangone & Camelia Chirila, 2010. "The Role Of The Code Of Ethics In The Contemporary Firms Activity," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 103-110.
    2. Lavinia Hulea, 2009. "The Influence of Certain Factors upon Business Communication," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 9(2), pages 29-32.
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      More about this item

      Keywords

      communication by event; seminars; marketing research; focus group;
      All these keywords.

      JEL classification:

      • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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