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Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies

Author

Listed:
  • Cristina Bălteanu

    (Babeş Bolyai University of Cluj-Napoca)

  • Oana Bărbulescu (Şeitan)

    (Transilvania University of Braşov)

Abstract

The financial crisis has caused the economic system both direct and indirect effects. Negative macroeconomic shocks have had a direct impact on the results of leasing companies, and effects such as panic and "nervous breakdown" also had major repercussions. The purpose of this paper based on a qualitative marketing research is knowing, on the one hand, the effects of the crisis on the consumption of leasing products/services and, on the other hand, the factors that caused these effects. The study also aimed to outline the possible evolution of the leasing services offers over the next three years, taking in consideration the measures taken by leasing companies in order to restart the financing process through this system.

Suggested Citation

  • Cristina Bălteanu & Oana Bărbulescu (Şeitan), 2012. "Qualitative Marketing Research Regarding The Impact of The Crisis on The Activity of The Leasing Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 12(2), pages 55-62.
    • Handle: RePEc:pet:annals:v:12:y:2012:i:2:p:55-62
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    More about this item

    Keywords

    crisis; leasing market; in-depth semi-directive interview; finance;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading

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