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A Tropical Country Which is Cool to Ice Creams!

Author

Listed:
  • C. Anirvinna

    (Institute of Management, Christ University, Bangalore, India)

Abstract

One market which is expected to make a brisk business in the summer is none other than ice-cream. For consumers too there is nothing better than craving for an ice cream particularly during unbearable hot summer period of April-June. But astonishingly given the climate in India, the per capita consumption in India 250 ml has been much lower compared to the countries compared to 23 lt in the US, 18 lt in Australia, 14 lt in Sweden and 800 ml even in neighbouring Pakistan, Sri Lanka shows immense potential for expansion. The US has been the leading producer of ice-cream in the world albeit Europe introduced the product into the country. The ice-cream cone was invented as early as 1904 shows the hallmark of a product innovation in the US.

Suggested Citation

  • C. Anirvinna, 2011. "A Tropical Country Which is Cool to Ice Creams!," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 13-22.
    • Handle: RePEc:pet:annals:v:11:y:2011:i:4:p:13-22
    as

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    File URL: http://upet.ro/annals/economics/pdf/2011/part4/Anirvinna.pdf
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    References listed on IDEAS

    as
    1. Davis, Chris & Blayney, Don & Yen, Steven & Cooper, Joseph C., 2009. "An analysis of at-home demand for ice cream in the United States," MPRA Paper 24782, University Library of Munich, Germany.
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    More about this item

    Keywords

    Growth; organised and unorganised sectors; market segmentation; cost and profit margins and product variation;
    All these keywords.

    JEL classification:

    • O40 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - General
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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