IDEAS home Printed from https://ideas.repec.org/a/pdc/jrpieb/v9y2011i3p43-47.html
   My bibliography  Save this article

The Role Of Informal Sources Of Information In The Polish Consumer Market

Author

Listed:
  • JACEK WOJCIK

    (Department of Marketing Collegium of Business Administration Warsaw School of Economics, Poland)

  • TYMOTEUSZ DOLIGALSKI

    (Department of Marketing Collegium of Business Administration Warsaw School of Economics, Poland)

Abstract

The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more they refer to the formal sources, the more they refer to the informal ones. It was also proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources.

Suggested Citation

  • Jacek Wojcik & Tymoteusz Doligalski, 2011. "The Role Of Informal Sources Of Information In The Polish Consumer Market," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 9(3), pages 43-47, August.
    • Handle: RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:43-47
    as

    Download full text from publisher

    File URL: https://academicpublishingplatforms.com/downloads/pdfs/pieb/volume9/201201110353_07_PIEB_Vol9_Issue3_Doligalski_Role_of_informal_sources_pp.43-47.pdf
    Download Restriction: no
    File URL: http://academicpublishingplatforms.com/article.php?journal=PIEB&number=9&article=731
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Informal sources of information; ROPO; consumer behaviour; purchase behavior; B2C.;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:9:y:2011:i:3:p:43-47. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jaroslav Holecek (email available below). General contact details of provider: https://edirc.repec.org/data/pradecz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.