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The Importance Of Tqm Concept As A Factor Of Competitive Advantage Of Companies

Author

Listed:
  • Stojanka Dakic

    (Faculty of Economics Subotica, University of Novi Sad, Serbia)

Abstract

In the modern business conditions companies are facing with very serious competition, so they are forced to invest great efforts to ensure high satisfaction of their customers and thus ensure their loyalty. In the described circumstances, the concept of TQM became a survival factor of companies in the market. Basis gaining competitive advantage in global markets is reflected in the adoption and development of the concept of TQM as a management philosophy that includes a set of tools and processes, which outputs bring consumer satisfaction and continuous improvement

Suggested Citation

  • Stojanka Dakic, 2010. "The Importance Of Tqm Concept As A Factor Of Competitive Advantage Of Companies," Perspectives of Innovation in Economics and Business (PIEB), Prague Development Center, vol. 6(3), pages 18-20, October.
    • Handle: RePEc:pdc:jrpieb:v:6:y:2010:i:3:p:18-20
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    More about this item

    Keywords

    Total quality management; ISO standards; TQM tools.;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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