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Do generic strategies impact performance in higher educational institutions? A SEM-based investigation

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Listed:
  • Ahlam Mohammad Alzoubi
  • Okechukwu Lawrence Emeagwali

Abstract

This study set out to initiate an investigation into the linkage between generic strategy and performance in higher educational institutions and the moderating effect of institution-type. Using structural equation modeling (SEM), it examined the responses of a stratified sample of academics and administrative staff (n= 333) randomly selected from eight universities in northern Cyprus. Findings suggest that while there is a weak effect of differentiation strategy on performance, a strong effect was recorded for focus strategy on performance. However, no significant relationship was found between cost leadership strategy and performance in higher educational institutions. Findings further indicated that respondents from public-private universities perceived the strongest generic strategy-performance effect for their institution, followed by those from the public sector. Respondents from private institutions perceived the weakest strategy-performance effect for their institutions.

Suggested Citation

  • Ahlam Mohammad Alzoubi & Okechukwu Lawrence Emeagwali, 2016. "Do generic strategies impact performance in higher educational institutions? A SEM-based investigation," Business and Economic Horizons (BEH), Prague Development Center, vol. 12(2), pages 42-52, July.
    • Handle: RePEc:pdc:jrnbeh:v:12:y:2016:i:2:p:45-52
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    More about this item

    Keywords

    Generic strategy; balanced score card; higher education; performance;
    All these keywords.

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L32 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Public Enterprises; Public-Private Enterprises
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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