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Spendings On Social Media As Part Of Marketing Budgets

Author

Listed:
  • Róbert Štefko

    (University of Presov in Presov, Faculty of management)

  • Radovan Baèík

    (University of Presov in Presov, Faculty of management)

  • Richard Fedorko

    (University of Presov in Presov, Faculty of management)

Abstract

This article aims to describe the specific aspects of social networking sites as tools of marketing communication. Regarding the assessment of the development of this topic, the article summarises the theoretical solutions of the relevant matters applying to social media. It is also focused on the social media market and using the analysis it describes the current state of the costs of this form of advertising. Another aim of this article is to evaluate and point out the possible further development in this field and refer to the potential difficulties.

Suggested Citation

  • Róbert Štefko & Radovan Baèík & Richard Fedorko, 2013. "Spendings On Social Media As Part Of Marketing Budgets," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 8(1), pages 243-250, December.
    • Handle: RePEc:pcz:journl:v:8:y:2013:i:1:p:243-250
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