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Distribution Channels And Their Roles In The Enterprise

Author

Listed:
  • W³adys³aw Pêka³a

    (Czestochowa University of Technology, the Faculty of Management,)

  • Piotr Szopa

    (Czestochowa University of Technology, the Faculty of Management,)

Abstract

The paper discusses the distribution channels, their structural and functional classification and the importance of intermediaries in the flow of goods between the manufacturer and purchaser. Pointed to the rapidly growing share of electronic distribution channels and the conditions of their market dominance in the medium term.

Suggested Citation

  • W³adys³aw Pêka³a & Piotr Szopa, 2012. "Distribution Channels And Their Roles In The Enterprise," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 6(1), pages 143-150, December.
    • Handle: RePEc:pcz:journl:v:6:y:2012:i:1:p:143-150
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    Citations

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    Cited by:

    1. Khalid Suidan Al Badi, 2018. "The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman," SAGE Open, , vol. 8(3), pages 21582440188, September.
    2. Zhang You Tang & Hagos Mesfin, 2020. "Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 7(1), pages 15-28, November.

    More about this item

    Keywords

    logistic management; distribution channels; e-commerce;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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