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The Role Of Franchising In Modern Distribution

Author

Listed:
  • Jolanta Urbañska

    (Czestochowa University of Technology)

Abstract

In the paper Author recalls definition of the distribution, functions of the distribution and different types of agents. There are also presented strategies of the market internationalization and the role of franchising in the modern trade

Suggested Citation

  • Jolanta Urbañska, 2009. "The Role Of Franchising In Modern Distribution," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 3(1), pages 134-140, December.
    • Handle: RePEc:pcz:journl:v:3:y:2009:i:1:p:134-140
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