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The Role Of Franchising In Modern Distribution

Author

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  • Jolanta Urbañska

    (Czestochowa University of Technology)

Abstract

In the paper Author recalls definition of the distribution, functions of the distribution and different types of agents. There are also presented strategies of the market internationalization and the role of franchising in the modern trade

Suggested Citation

  • Jolanta Urbañska, 2009. "The Role Of Franchising In Modern Distribution," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 3(1), pages 134-140, December.
    • Handle: RePEc:pcz:alspcz:v:3:y:2009:i:1:p:134-140
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