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Modern Retail Distribution – The Case Of Bonduelle Poland

Author

Listed:
  • Jolanta Urbanska

    (Czestochowa University of Technology)

Abstract

The article covers issues associated with the distribution in the FMCG market following the case of Bonduelle Poland activities. Modern retail distribution is represented by large area shops which determine a new logistics organization. A way of physical flow of goods and types of distribution channels are indicated.

Suggested Citation

  • Jolanta Urbanska, 2007. "Modern Retail Distribution – The Case Of Bonduelle Poland," Advanced Logistic systems, University of Miskolc, Department of Material Handling and Logistics, vol. 1(1), pages 101-107, December.
    • Handle: RePEc:pcz:alspcz:v:1:y:2007:i:1:p:101-107
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    File URL: http://www.als.zim.pcz.pl/chapter-2---practical-logistic-solutions.php
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