Betazeta Networks S.A

By 2009, Betazeta Networks already was the second largest independent Internet community in Latin America and also at the cutting edge of the Web 2.0 movement in the region. For its founders, Betazeta represented the culmination of more than 25 years of combined experience in the industry. The network focused on building additional communities in their blog network, expecting to open their communities to User Generated Content (UGC), allowing anyone, anywhere in the world, to become a voluntary contributor, writing about their own topics of interest to a wide audience, significantly increasing traffic from 12 million pageviews per month to 80 million. Betazeta was positioning itself by developing a business model that could dramatically change the way digital information was created and disseminated in Latin America. However, the firm faced difficult challenges. Correctly identifying them and finding the appropriate responses would turn out to be of vital importance for the firm’s success.