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Caso De Estudio: Vasco Moulian Y El Teatro Infantil

Author

Listed:
  • JORGE HERRERA

    (Escuela de Administración,Pontificia Universidad Católica de Chile)

Abstract

The case describes the history of the entrepreneur and professional actor, Vasco Moulian who in December of 2007, has to make a critical decision in the future of his venture M & Moulian Producciones (MMP) due to personal choices in the progress of his own career. Due to the many professional options that are available to the founder, the question is how to grow this children’s theatre company without his presence in the day-to-day operations. The case is adequate to be used at the beginning of any Entrepreneurship course, either in sections such as “Challenges of Entrepreneurship” or “Articulating Business Opportunities”. The case could also be used in courses of Competitive Strategy, as example of companies that are organized differently and creatively in relation to competitors in order to capture value. It could also be used in courses of Leadership, Innovation or Creativity.

Suggested Citation

  • Jorge Herrera, 2008. "Caso De Estudio: Vasco Moulian Y El Teatro Infantil," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 11(1), pages 47-88.
    • Handle: RePEc:pch:abante:v:11:y:2008:i:1:p:39-75
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    File URL: http://www.abante.cl/files/ABT/Contenidos/Vol-11-N1/Moulian.pdf
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    More about this item

    Keywords

    Entrepreneurship; Business Opportunities; Leadership; Creativity; Innovation; Industry of Performing Arts in Chile; Business Models and Team Work.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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