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Digital diplomacy: success at your fingertips

Author

Listed:
  • Neil Collins

    (Nazarbayev University
    University College Cork)

  • Kristina Bekenova

    (Nazarbayev University)

Abstract

It is claimed that digital diplomacy will radically change how diplomats engage with the populace in the countries to which they are stationed. Facebook in particular is seen as a means by which embassies can speak to sections of the local population that have previously been difficult to engage. The European Union has signalled its intent to embrace social media more purposefully and meaningfully as part of its diplomatic effort. This article examines those claims made for digital diplomacy relying on data that show the patterns of use of Facebook by European embassies in Kazakhstan. The results show that, primarily, Facebook’s features are used for one-way communication of banal and routine information. However, little policy dialogue is evident.

Suggested Citation

  • Neil Collins & Kristina Bekenova, 2019. "Digital diplomacy: success at your fingertips," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(1), pages 1-11, March.
    • Handle: RePEc:pal:pbapdi:v:15:y:2019:i:1:d:10.1057_s41254-017-0087-1
    DOI: 10.1057/s41254-017-0087-1
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    References listed on IDEAS

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    1. Moran Yarchi & Tal Samuel-Azran & Lidor Bar-David, 2017. "Facebook users’ engagement with Israel’s public diplomacy messages during the 2012 and 2014 military operations in Gaza," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 360-375, November.
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    Cited by:

    1. Damien Spry & Kerrilee Lockyer, 2022. "Large data and small stories: A triangulation approach to evaluating digital diplomacy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 272-286, September.
    2. Nisha Garud-Patkar, 2022. "Is digital diplomacy an effective foreign policy tool? Evaluating India’s digital diplomacy through agenda-building in South Asia," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 128-143, June.
    3. Ilan Manor & Ronit Kampf, 2022. "Digital Nativity and Digital Diplomacy: Exploring Conceptual Differences Between Digital Natives and Digital Immigrants," Global Policy, London School of Economics and Political Science, vol. 13(4), pages 442-457, September.

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