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Public diplomacy in the age of networks: Midwives4all

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  • Jon Pelling

    (Swedish Ministry for Foreign Affairs)

Abstract

The world is young and better connected than ever, as a consequence of digitalisation. These developments inform the communications team at the Swedish Ministry for Foreign Affairs (MFA) when designing new projects in the field of public and digital diplomacy to better reach out around policy priorities. The aim is to create engagement in novel ways and to take part in new conversations, offline as well as online, together with new and perhaps unexpected actors. After outlining some theoretical concepts that are guiding the strategic communications team, the article describes recent developments in the field of public diplomacy and digital diplomacy at the Swedish MFA, including Diplohack and The Stockholm Initiative for Digital Diplomacy, and how these projects are linked to each other, before moving on to the Midwives4all campaign.

Suggested Citation

  • Jon Pelling, 2016. "Public diplomacy in the age of networks: Midwives4all," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(2), pages 201-209, August.
    • Handle: RePEc:pal:pbapdi:v:12:y:2016:i:2:d:10.1057_s41254-016-0041-7
    DOI: 10.1057/s41254-016-0041-7
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    Cited by:

    1. Stephen D. Collins & Jeff R. DeWitt & Rebecca K. LeFebvre, 2019. "Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(2), pages 78-96, June.
    2. Karin Aggestam & Annika Bergman Rosamond & Elsa Hedling, 2022. "Feminist digital diplomacy and foreign policy change in Sweden," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 314-324, December.

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