Intercultural discussion of conceptual universals in discourse: joint online methodology to bring about social change through novel conceptualizations of Covid-19

The present article addresses the professional conclusions of an international platform of education in intercultural discourse in the European Union’s EDUC Project. In flagging social issues and concerns, cross-cultural academic collaboration is a powerful tool to bring about social change. In our educational project participants encounter different cultures, so the discussed topics, and especially the metaphors for the Covid-19 pandemic, receive instant reflections from different cultural perspectives, multiplying the potential sphere of valid interpretations, yielding novel perspectives in intercultural pragmatics and communication. This gives birth to a novel methodology that builds on the open-minded integration of different points of view, understanding universal traits of human cognition and differences in culture in the linguistics of discourse.