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Indian female Twitter influencers’ perceptions of trolls

Author

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  • Varsha Pillai

    (Symbiosis International (Deemed) University)

  • Munmun Ghosh

    (Symbiosis International (Deemed) University)

Abstract

Social media interactions invariably include trolling, where disruptive or annoying comments are made online, and gender trolling is one aspect of trolling. Gender trolling in India has turned ugly, with mischievous and offensive tweets transforming into threats. However, far too little research has examined the perceptions of such trolling among women. What do Indian women on Twitter feel about trolling? Are they encountering prejudice on the platform as well? How do they cope with vitriolic trolls and online threats? This study employs a feminist narrative approach to evaluate perceptions of gender trolling among women on Twitter in India. The study aims to understand the impact of online trolling among Indian women Twitter influencers. Insights into their online trolling experiences from twenty-five selected women social media influencers on Twitter were gathered through detailed interviews. This study unravelled some critical observations and responses towards gender trolling among women Twitter influencers in India. The research also explored if the regularization of misogynistic laced gender trolling within the Indian online space alters the way women social media influencers respond to trolling.

Suggested Citation

  • Varsha Pillai & Munmun Ghosh, 2022. "Indian female Twitter influencers’ perceptions of trolls," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    • Handle: RePEc:pal:palcom:v:9:y:2022:i:1:d:10.1057_s41599-022-01172-x
    DOI: 10.1057/s41599-022-01172-x
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    Cited by:

    1. Oriol Rios-Gonzalez & Analia Torres & Emilia Aiello & Bernardo Coelho & Guillermo Legorburo-Torres & Ariadna Munte-Pascual, 2024. "Not all men: the debates in social networks on masculinities and consent," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-10, December.
    2. Divine Q. Agozie & Muesser Nat, 2022. "Do communication content functions drive engagement among interest group audiences? An analysis of organizational communication on Twitter," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.

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