Virtual Returns: Colonial postcards online and digital ‘nostalgérie’ among the former European settlers of Algeria

This article analyses how certain former European settlers of Algeria (pieds-noirs) have created a digital space of remembrance online using scans of colonial-era postcards. Tracing the role of colonial-era postcards in pied-noir memory narratives, from the phototexts of the 1980s to websites from the mid-2000s onwards, I suggest these digital sites of memory attempt to maintain a connection to an imagined Algerian homeland during the so-called ‘memory wars’. By collecting, scanning, and reproducing postcards and photographs of colonial landscapes, pieds-noirs websites aim to reconstruct a lost topography of houses, shops, streets, and towns that have been renamed and rebuilt since independence. These ‘virtual returns’ to Algerian urban topographies rely predominantly on affective responses to ‘nostalgérie’ or nostalgia for Algeria. However, in relying on colonial-era postcards they ultimately recreate the ‘visual economy’ (Welch and McGonagle) of French Algeria in the early 20th century. I argue that, despite the radical ‘connectivity’ presented by the internet, these websites remain primarily focused on creating a homogenous collective memory for an imagined audience of pieds-noirs online. Nonetheless, I conclude by suggesting that this online model of colonial nostalgia has permeated, in limited but influential ways, how other groups interpret visual ‘nostalgérie’.