IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-03877-7.html
   My bibliography  Save this article

Impact of new media use on farmers’ willingness to use clean energy: the role of topography and agricultural income

Author

Listed:
  • Shi Yin

    (Hebei Agricultural University)

  • Shuai Han

    (Hebei Agricultural University)

  • Yijie Liu

    (Hebei Agricultural University)

  • Yilin Wang

    (Hebei Agricultural University)

Abstract

The purpose of this study was to elucidate the mechanisms by which new media use (NMU), media trust (MT), and ecological cognition (EC) influence willingness to use clean energy (WTUCE), with the aim of promoting the development of clean energy and improving the rural ecological environment. We employed a structural equation model to investigate the impact of NMU, EC, and MT on WTUCE. The users who answered the questionnaire were mainly from the Hebei, Shandong, Shanxi, and Henan provinces in northern China. The study produced the following findings: (i) NMU directly affects the WTUCE of farmers. EC positively affects farmers’ WTUCE. NMU positively affects the EC level of rural families. (ii) MT has a moderating effect on the relationship between NMU and EC. EC has a mediating effect on the relationship between NMU and farmers’ WTUCE. (iii) Compared with plains-type areas, the higher the degree of MT in mountainous areas is, the greater the role of NMU in EC, and it plays a moderating role. Compared with that in mountainous areas, the direct effect of NMU on EC was 21.43% greater in plains areas, and the direct effect was stronger. (iv) Compared with those with a high proportion of nonagricultural income, the degree of MT of those with a low proportion of nonagricultural income is greater, the effect of NMU on EC is greater, and it plays a moderating role. Compared with the low nonagricultural income ratio, NMU for a high nonagricultural income ratio has a stronger direct effect on EC (14.30%), and the direct effect is stronger. This study enriches our understanding of the mechanisms of rural families’ WTUCE based on EC. It also provides theoretical support and practical experience, based on NMU, for the effective promotion of clean energy and energy transformation and upgrading.

Suggested Citation

  • Shi Yin & Shuai Han & Yijie Liu & Yilin Wang, 2024. "Impact of new media use on farmers’ willingness to use clean energy: the role of topography and agricultural income," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-16, December.
    • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03877-7
    DOI: 10.1057/s41599-024-03877-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-03877-7
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1057/s41599-024-03877-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jinhua Xie & Gangqiao Yang & Ge Wang & Yaying Zhu & Zhaoxia Guo, 2023. "Substitutes or complements? Exploring the impact of environmental regulations and informal institutions on the clean energy utilization behaviors of farmers," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(5), pages 3893-3922, May.
    2. Johnson, Nathan & Turnbull, Benjamin & Reisslein, Martin, 2022. "Social media influence, trust, and conflict: An interview based study of leadership perceptions," Technology in Society, Elsevier, vol. 68(C).
    3. Aijun Guo & Xiaoyun Wei & Fanglei Zhong & Penglong Wang & Xiaoyu Song, 2022. "Does Cognition of Resources and the Environment Affect Farmers’ Production Efficiency? Study of Oasis Agriculture in China," Agriculture, MDPI, vol. 12(5), pages 1-18, April.
    4. Hong Chen & Haoyan Wang & Yanqiu Li, 2023. "Research on Government Regulations, Cognition and Farmers’ Willingness of Straw-to-Field," Sustainability, MDPI, vol. 15(12), pages 1-13, June.
    5. Jianyu Chi, 2023. "The impact of internet use on Chinese residents' subjective well-being," International Journal of Happiness and Development, Inderscience Enterprises Ltd, vol. 8(2), pages 83-101.
    6. Tie-zhi Li & Pan Du & Xin-ping Wang & Chang Su, 2024. "Rural energy transition in the context of rural revitalization and carbon neutrality: improved multi-criteria-based decision-making," Mitigation and Adaptation Strategies for Global Change, Springer, vol. 29(5), pages 1-24, June.
    7. Xuezhen Xu & Fang Wang & Tao Xu & Sufyan Ullah Khan, 2023. "How Does Capital Endowment Impact Farmers’ Green Production Behavior? Perspectives on Ecological Cognition and Environmental Regulation," Land, MDPI, vol. 12(8), pages 1-27, August.
    8. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    9. Meimona Abdelrhim Bushara & Ahmed Hassan Abdou & Thowayeb H. Hassan & Abu Elnasr E. Sobaih & Abdullah Saleh Mohammed Albohnayh & Waleed Ghazi Alshammari & Mohammed Aldoreeb & Ahmed Anwar Elsaed & Moha, 2023. "Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    10. Jianhua Ren & Hongzhen Lei & Haiyun Ren, 2022. "Livelihood Capital, Ecological Cognition, and Farmers’ Green Production Behavior," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    11. Zafar, Abaid Ullah & Shen, Jie & Ashfaq, Muhammad & Shahzad, Mohsin, 2021. "Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    12. Li, Zhenghui & Huang, Zimei & Su, Yaya, 2023. "New media environment, environmental regulation and corporate green technology innovation:Evidence from China," Energy Economics, Elsevier, vol. 119(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xuezhen Xu & Fang Wang & Tao Xu & Sufyan Ullah Khan, 2023. "How Does Capital Endowment Impact Farmers’ Green Production Behavior? Perspectives on Ecological Cognition and Environmental Regulation," Land, MDPI, vol. 12(8), pages 1-27, August.
    2. Ashraf Mohamed Anas & Ahmed Hassan Abdou & Thowayeb H. Hassan & Wael Mohamed Mahmoud Alrefae & Fathi Mohammed Daradkeh & Maha Abdul-Moniem Mohammed El-Amin & Adam Basheer Adam Kegour & Hanem Mostafa M, 2023. "Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context," Sustainability, MDPI, vol. 15(9), pages 1-21, April.
    3. Arnold Pabian & Barbara Pabian, 2023. "Role of Social Media in Managing Knowledge of the Young Generation in the Sustainability Area," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
    4. Xuemeng Zhao & Weilun Huang, 2024. "Global Geopolitical Changes and New/Renewable Energy Game," Energies, MDPI, vol. 17(16), pages 1-27, August.
    5. Zhaoxue Gai & Ying Xu & Guoming Du, 2023. "Spatio-Temporal Differentiation and Driving Factors of Carbon Storage in Cultivated Land-Use Transition," Sustainability, MDPI, vol. 15(5), pages 1-16, February.
    6. Javed, Hasnain & Du, Jianguo & Iqbal, Shuja & Nassani, Abdelmohsen A. & Basheer, Muhammad Farhan, 2024. "The impact of mineral resource abundance on environmental degradation in ten mineral- rich countries: Do the green innovation and financial technology matter?," Resources Policy, Elsevier, vol. 90(C).
    7. Asuamah Yeboah, Samuel, 2023. "Sustaining Change: Unravelling the Socio-cultural Threads of Sustainable Consumption," MPRA Paper 117981, University Library of Munich, Germany, revised 10 Jun 2023.
    8. Xiulan Jiang & Yukun Li & Jun Yang & Sen Wang & Chunjia Han, 2024. "Host–Guest Interaction and Sustainable Consumption Behaviour on Sharing-Accommodation Platforms: Using a Big Data Analytic Approach," Sustainability, MDPI, vol. 16(13), pages 1-22, June.
    9. Jing Wang & Jay In Oh, 2023. "Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective," Sustainability, MDPI, vol. 15(13), pages 1-19, June.
    10. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    11. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    12. Janina Jędrzejczak-Gas & Joanna Wyrwa & Anetta Barska, 2024. "Sustainable Energy Development and Sustainable Economic Development in EU Countries," Energies, MDPI, vol. 17(7), pages 1-20, April.
    13. Zhang, Zuomin & Wu, Yingjue & Wang, Honglei, 2024. "Corporate financial fragility, R&D investment, and corporate green innovation: Evidence from China," Finance Research Letters, Elsevier, vol. 62(PB).
    14. Du Peng & Ehsan Elahi & Zainab Khalid, 2023. "Productive Service Agglomeration, Human Capital Level, and Urban Economic Performance," Sustainability, MDPI, vol. 15(9), pages 1-25, April.
    15. Bingquan Liu & Boyang Nie & Yakun Wang & Xuemin Han & Yongqing Li, 2023. "Does New Infrastructure Affect Regional Carbon Intensity? Empirical Evidence from China," Sustainability, MDPI, vol. 15(24), pages 1-20, December.
    16. Albiona Pestisha & Zoltán Gabnai & Aidana Chalgynbayeva & Péter Lengyel & Attila Bai, 2023. "On-Farm Renewable Energy Systems: A Systematic Review," Energies, MDPI, vol. 16(2), pages 1-25, January.
    17. Huang, Yijing & Xu, Zongyu, 2024. "The role of principal-agent in corporate financialization and green innovation," Finance Research Letters, Elsevier, vol. 63(C).
    18. Theodoros Skevas & Ray Massey & Jasper Grashuis, 2022. "Farmer adoption and intensity of use of extreme weather adaptation and mitigation strategies: evidence from a sample of Missouri farmers," Climatic Change, Springer, vol. 174(1), pages 1-23, September.
    19. Calise, Francesco & Cappiello, Francesco Liberato & Cimmino, Luca & Dentice d’Accadia, Massimo & Vicidomini, Maria, 2024. "A solar-assisted liquefied biomethane production by anaerobic digestion: Dynamic simulations for harbors," Renewable and Sustainable Energy Reviews, Elsevier, vol. 189(PB).
    20. Huitao Shen & Tao Zhang & Yanxia Zhao & Aibin Wu & Zhenhua Zheng & Jiansheng Cao, 2023. "Effects of Precipitation Variation on Annual and Winter Soil Respiration in a Semiarid Mountain Shrubland in Northern China," Sustainability, MDPI, vol. 15(9), pages 1-13, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03877-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.