IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v10y2023i1d10.1057_s41599-023-02348-9.html
   My bibliography  Save this article

Modeling the intention and adoption of food waste prevention practices among Chinese households

Author

Listed:
  • Yue Ma

    (Nanjing Audit University
    Universiti Kebangsaan Malaysia, 43600, UKM)

  • Abdullah Al Mamun

    (Universiti Kebangsaan Malaysia, 43600, UKM)

  • Mohd Helmi Ali

    (Universiti Kebangsaan Malaysia, 43600, UKM)

  • Mohammad Enamul Hoque

    (BRAC University)

  • Zhai Lili

    (Universiti Kebangsaan Malaysia, 43600, UKM)

Abstract

Considerable attention has been paid to the problem of food waste on a worldwide scale. Evidence demonstrates that food waste occurs mostly in private households, and that home food waste has been identified as the leading cause of global food waste. Home food waste poses a severe threat to food security and involves environmental and financial ramifications. While this is a global issue, most studies on what motivates people to make changes that would result in less food waste have been conducted in wealthy countries. Integrating the Theory of Interpersonal Behavior (TIB), this study fills this gap by investigating the factors influencing Chinese household consumers’ intentions toward food waste reduction and their actual food waste behavior. This study used a cross-sectional survey approach to collect data from households using social media platforms. Partial least squares structural equation modeling was adopted to assess and evaluate the conceptual model. The empirical findings demonstrate that cognitive (perceived value of sustainability), environmental (awareness of consequences and ascription of responsibility), social (social norms), and emotional (anticipated guilt) aspects tend to have a positive influence on Chinese household consumers’ intentions toward reducing food waste, suggesting that interpersonal behavior could reduce food consumption in developing countries like China. Furthermore, the findings show that the intention to decrease food waste serves as an intermediary variable that highlights another route of association between the TIB factors and actual food waste reduction behavior. The findings will be more informative to policymakers, marketers, and researchers in developing strategies to reduce food waste.

Suggested Citation

  • Yue Ma & Abdullah Al Mamun & Mohd Helmi Ali & Mohammad Enamul Hoque & Zhai Lili, 2023. "Modeling the intention and adoption of food waste prevention practices among Chinese households," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  • Handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02348-9
    DOI: 10.1057/s41599-023-02348-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-023-02348-9
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1057/s41599-023-02348-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Wansoo Kim & Chen Che & Chul Jeong, 2022. "Food Waste Reduction from Customers’ Plates: Applying the Norm Activation Model in South Korean Context," Land, MDPI, vol. 11(1), pages 1-14, January.
    2. Chuanhui Liao & Hui Li, 2019. "Environmental Education, Knowledge, and High School Students’ Intention toward Separation of Solid Waste on Campus," IJERPH, MDPI, vol. 16(9), pages 1-15, May.
    3. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    4. Obuobi, Bright & Zhang, Yifeng & Adu-Gyamfi, Gibbson & Nketiah, Emmanuel & Grant, Martin Kobby & Adjei, Mavis & Cudjoe, Dan, 2022. "Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    5. Sumia Mumtaz & Amanda M. Y. Chu & Saman Attiq & Hassan Jalil Shah & Wing-Keung Wong, 2022. "Habit—Does It Matter? Bringing Habit and Emotion into the Development of Consumer’s Food Waste Reduction Behavior with the Lens of the Theory of Interpersonal Behavior," IJERPH, MDPI, vol. 19(10), pages 1-24, May.
    6. Panpan Zhang & Dan Zhang & Shengkui Cheng, 2020. "The Effect of Consumer Perception on Food Waste Behavior of Urban Households in China," Sustainability, MDPI, vol. 12(14), pages 1-14, July.
    7. Fuller, Christie M. & Simmering, Marcia J. & Atinc, Guclu & Atinc, Yasemin & Babin, Barry J., 2016. "Common methods variance detection in business research," Journal of Business Research, Elsevier, vol. 69(8), pages 3192-3198.
    8. Vermeir, Iris & Verbeke, Wim, 2008. "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values," Ecological Economics, Elsevier, vol. 64(3), pages 542-553, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Aschemann-Witzel, Jessica & de Hooge, Ilona E. & Almli, Valérie L., 2021. "My style, my food, my waste! Consumer food waste-related lifestyle segments," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    2. Francesco Testa & Silvia Sarti & Marco Frey, 2019. "Are green consumers really green? Exploring the factors behind the actual consumption of organic food products," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 327-338, February.
    3. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Wu, Qin & Cudjoe, Dan, 2024. "Refueling convenience and range satisfaction in electric mobility: Investigating consumer willingness to use battery swap services for electric vehicles," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarkoh & Obuobi, Bright & Nketiah, Emmanuel & Zhang, Ming, 2024. "Electric mobility in an oil-producing developing nation: Empirical assessment of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    5. Kirmani, Mohd Danish & Fatah Uddin, S.M. & Sadiq, Muhammad Ahsan & Ahmad, Asad & Haque, Md Asadul, 2023. "Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    6. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    7. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    9. Zijun Luo & Xu Tian, 2018. "Can China’s meat imports be sustainable? A case study of mad cow disease," Applied Economics, Taylor & Francis Journals, vol. 50(9), pages 1022-1042, February.
    10. Antonino Galati & Giuseppina Migliore & Alkis Thrassou & Giorgio Schifani & Giuseppina Rizzo & Nino Adamashvili & Maria Crescimanno, 2023. "Consumers’ Willingness to Pay for Agri-Food Products Delivered with Electric Vehicles in the Short Supply Chains," FIIB Business Review, , vol. 12(2), pages 193-207, June.
    11. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    12. Coralie Hellwig & Kim Bolton & Greta Häggblom-Kronlöf & Kamran Rousta, 2022. "Aspects Affecting Food Choice in Daily Life as Well as Drivers and Barriers to Engagement with Fungi-Based Food—A Qualitative Perspective," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    13. Lussier, Bruno & Philp, Matthew & Hartmann, Nathaniel N. & Wieland, Heiko, 2021. "Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support," Journal of Business Research, Elsevier, vol. 124(C), pages 112-125.
    14. Xiao Zhang & Luqun Xie & Jiatao Li & Li Cheng, 2022. "“Outside in”: Global demand heterogeneity and dynamic capabilities of multinational enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(4), pages 709-722, June.
    15. Marie Diekmann & Ludwig Theuvsen, 2019. "Value structures determining community supported agriculture: insights from Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(4), pages 733-746, December.
    16. von Grafenstein, Liza & Iweala, Sarah & Ruml, Anette, 2021. "Information Source and Content – Drivers for Consumers’ Valuation of Fairly Traded Foods," Sustainable Food Systems Discussion Papers 317123, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development.
    17. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    18. Woo-Sung Choi & Seung-Wan Kang & Suk Bong Choi, 2022. "Creativity in the South Korean Workplace: Procedural Justice, Abusive Supervision, and Competence," IJERPH, MDPI, vol. 19(1), pages 1-16, January.
    19. Cheah, Jun-Hwa & Lim, Xin-Jean & Ting, Hiram & Liu, Yide & Quach, Sara, 2022. "Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    20. Matemba, Elizabeth D. & Li, Guoxin, 2018. "Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa," Technology in Society, Elsevier, vol. 53(C), pages 55-68.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02348-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.