IDEAS home Printed from https://ideas.repec.org/a/pal/marecl/v2y2000i1p49-67.html
   My bibliography  Save this article

Maritime Transport as an Area of Competitive Advantage in International Marketing

Author

Listed:
  • A Güldem Cerit

Abstract

This study considers the maritime transport industry as a part of the international marketing system and analyses the factors affecting the competitive advantage of exporters as customers of the industry. Turkey is a leading exporter of dried fruits -the locus of this study- and maritime transport is the main transport mode employed. Exporters with annual export figures higher than 150,000 dollars have been approached and a response rate of 87.14% was achieved. Based on company profiles on business and transport functions, factor analysis -including reliability analysis- has been undertaken. The study presents the 13 factors that help strengthen the competitive position of exporters. Among these factors, the ones related to maritime transport have received highest loadings and highest frequencies. With the support of reliability analysis it has been shown that exporters consider transport in general, and maritime transport in particular, as factors important in creating and sustaining competitive advantage.International Journal of Maritime Economics (2000) 2, 49–67; doi:10.1057/ijme.2000.6

Suggested Citation

  • A Güldem Cerit, 2000. "Maritime Transport as an Area of Competitive Advantage in International Marketing," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 2(1), pages 49-67, March.
    • Handle: RePEc:pal:marecl:v:2:y:2000:i:1:p:49-67
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/mel/journal/v2/n1/pdf/ijme20006a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/mel/journal/v2/n1/full/ijme20006a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kapshe Sanjeevan & Dixit K L & Verma, Sanjay & Raghuram, G., 2004. "Strategies for Improving Indian Railways’ Market Share of Port Based Coal Traffic: A Diagnostic Study," IIMA Working Papers WP2004-08-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. Ng, AdolfK.Y. & Gujar, Girish C., 2009. "Government policies, efficiency and competitiveness: The case of dry ports in India," Transport Policy, Elsevier, vol. 16(5), pages 232-239, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:marecl:v:2:y:2000:i:1:p:49-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.