Green strategies in ports: a stakeholder management perspective

This paper delves into the intricate relationship between green strategies and stakeholder management within the port industry. We employ a robust conceptual framework and a tailored methodology, encompassing all sixteen Italian Port Management Bodies and analysing 344 related green strategies. A unique indirect approach is introduced to identify the primary stakeholders targeted by these strategies. The research identifies three primary categories of green strategies: energy efficiency, electric supply infrastructure development, and renewable energy promotion. These strategies align with increasing environmental expectations and stricter regulations. Terminal operators and local communities emerge as primary stakeholder groups, underscoring their growing influence in port management decisions. This research bridges a substantial gap in the academic literature by shedding light on the benefits of green strategies for the principal port stakeholders and the pivotal role of these strategies for stakeholder management in ports. Port managers can leverage these insights to make informed strategic decisions, strengthen their corporate social responsibility initiatives, and better address environmental concerns while meeting stakeholder expectations. Furthermore, the paper offers valuable guidance to policymakers aiming to stimulate additional investments in environmental sustainability, thereby meeting the expectations of port stakeholders and enhancing port competitiveness.