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Introducing system dynamics to the BBC World Service: an insider perspective

Author

Listed:
  • F Delauzun

    (BBC World Service)

  • E Mollona

    (Universita’ Commerciale “Bocconi”)

Abstract

The paper relates the story of the encounter between system dynamics modelling and the BBC World Service told from the perspective of a manager who was also championing the approach inside the World Service. The outcome provides interesting lessons and useful ideas on the contribution to organisational change that can and cannot be expected from a system dynamics project. The paper opens with a review of the published literature on the impact of system dynamics within organisations. The BBC World Service organisation and culture are then briefly described, with particular reference to potential fits and misfits with the system dynamics approach. The process of building a World Service model is described, both in terms of historical and technical stages. The project's impact on the organisation is reported, whether the impact arose by design or default. This appraisal covers the model building process, the analysis of simulations and finally the development of a microworld or gaming simulator. The paper concludes with comments on the merits of system dynamics to an organisation like the BBC World Service, pinning down the tangible and less tangible benefits delivered, and making suggestions to encourage acceptability of the approach.

Suggested Citation

  • F Delauzun & E Mollona, 1999. "Introducing system dynamics to the BBC World Service: an insider perspective," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 50(4), pages 364-371, April.
  • Handle: RePEc:pal:jorsoc:v:50:y:1999:i:4:d:10.1057_palgrave.jors.2600709
    DOI: 10.1057/palgrave.jors.2600709
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    Cited by:

    1. Marrero-Trujillo, Verónica & Arias-Gaviria, Jessica & Arango-Aramburo, Santiago & Larsen, Erik R., 2023. "Gamification model for communicating and evaluating renewable energy planning," Utilities Policy, Elsevier, vol. 84(C).
    2. Federico Cosenz & Guido Noto, 2016. "Applying System Dynamics Modelling to Strategic Management: A Literature Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 33(6), pages 703-741, November.
    3. Etiënne A. J. A. Rouwette & Jac A. M. Vennix & Albert J. A. Felling, 2009. "On Evaluating the Performance of Problem Structuring Methods: An Attempt at Formulating a Conceptual Model," Group Decision and Negotiation, Springer, vol. 18(6), pages 567-587, November.
    4. Adam C. Davis & Mirella L. Stroink, 2016. "The Relationship between Systems Thinking and the New Ecological Paradigm," Systems Research and Behavioral Science, Wiley Blackwell, vol. 33(4), pages 575-586, July.

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