Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts
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DOI: 10.1057/s41272-021-00300-7
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- Asim Nasar & Syed Karamatullah Hussani & Emadul Karim & Mohammad Qutubuddin Siddiqui, 2012. "Analysis of Influential Factors on Consumer Buying Behavior of Youngster towards Branded Products, Evidence from Karachi," KASBIT Business Journals (KBJ), Khadim Ali Shah Bukhari Institute of Technology (KASBIT), vol. 5, pages 56-61, December.
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- Muhammad Waqas Farooq & Dr. Khawaja Hisham Ul Hassan & Faiza Nawaz, 2024. "Integrating Qualitative and Quantitative Approaches: The Impact of AI Design on Consumer Perception and Buying Behavior in the FMCG Sector," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 775-786.
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Purchase intention; Buying decision; Branded luxury products; Customer perception; SEM;All these keywords.
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