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The evolution of hotel revenue management

Author

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  • Sheryl E Kimes

    (Cornell University School of Hotel Administration)

Abstract

In this article, I discuss the history of hotel revenue management (RM) and trace its evolution over the past 25 years. The most important change in hotel RM has been its evolution from a tactical inventory management approach to a more strategic marketing approach.

Suggested Citation

  • Sheryl E Kimes, 2016. "The evolution of hotel revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 15(3), pages 247-251, July.
  • Handle: RePEc:pal:jorapm:v:15:y:2016:i:3:d:10.1057_rpm.2016.27
    DOI: 10.1057/rpm.2016.27
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    Citations

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    Cited by:

    1. Lei Li & Lin Lu & Yuchen Xu & Xiaolong Sun, 2020. "The spatiotemporal evolution and influencing factors of hotel industry in the metropolitan area: An empirical study based on China," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-23, May.
    2. Selmi, Noureddine & Chaney, Damien, 2018. "A measure of revenue management orientation and its mediating role in the relationship between market orientation and performance," Journal of Business Research, Elsevier, vol. 89(C), pages 99-109.
    3. Ziad Alrawadieh & Zaid Alrawadieh & Gurel Cetin, 2021. "Digital transformation and revenue management: Evidence from the hotel industry," Tourism Economics, , vol. 27(2), pages 328-345, March.
    4. Vlasic, Dubravka & Poldrugovac, Katarina & Jankovic, Sandra, 2019. "The Competitive pricing in marina business: Exploring relative price position and price fluctuation," MPRA Paper 93519, University Library of Munich, Germany.
    5. Cathy A. Enz & Elizabeth C. James, 2017. "Beyond channel mix management: Building within online travel agencies (OTA) metrics and strategies," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 16(2), pages 109-114, April.
    6. Yoon Koh & Amanda Belarmino & Min Gyung Kim, 2020. "Good fences make good revenue: An examination of revenue management practices at peer-to-peer accommodations," Tourism Economics, , vol. 26(7), pages 1108-1128, November.
    7. Alderighi, Marco & Nava, Consuelo R. & Calabrese, Matteo & Christille, Jean-Marc & Salvemini, Chiara B., 2022. "Consumer perception of price fairness and dynamic pricing: Evidence from Booking.com," Journal of Business Research, Elsevier, vol. 145(C), pages 769-783.
    8. Hao Huang & Yide Liu & Dong Lu, 2020. "Proposing a model for evaluating market efficiency of OTAs: Theoretical approach," Tourism Economics, , vol. 26(6), pages 958-975, September.
    9. Martin Petříček & Štěpán Chalupa & Věra Levičková, 2022. "Comparison of expected marginal revenue models in the hospitality industry," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 299-305, June.
    10. Ian Yeoman, 2024. "Using revenue management and pricing beyond the airline and hotel industries: an ever increasing pathway of success," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(5), pages 381-383, October.
    11. Kedar Pandurang Joshi & Amol Dhaigude, 2021. "Revenue management for homestay with TODIM-integrated EMSR-b," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(2), pages 134-148, April.

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