The use of analytics to market the sustainability of “Unique” products
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DOI: 10.1057/s41270-018-0038-6
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- Subramanian Balachander & Axel Stock, 2009. "Limited Edition Products: When and When Not to Offer Them," Marketing Science, INFORMS, vol. 28(2), pages 336-355, 03-04.
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Keywords
Business analytics case study; Marketing unique products; Sustainability; Differentiated product;All these keywords.
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