Learning about the customer for improving customer retention proposal of an analytical framework
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DOI: 10.1057/s41270-021-00126-7
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References listed on IDEAS
- Wen-Yu Chiang, 2017. "Discovering customer value for marketing systems: an empirical case study," International Journal of Production Research, Taylor & Francis Journals, vol. 55(17), pages 5157-5167, September.
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Cited by:
- Maria Petrescu & Anjala S. Krishen, 2023. "Mapping 2022 in Journal of Marketing Analytics: what lies ahead?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 1-4, March.
- Rebecca Dingus & Hulda G. Black & Nicole A. Flink, 2024. "Analytics for all marketing majors: sparking interest in the uninterested," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 126-141, June.
- Joni Salminen & Mekhail Mustak & Muhammad Sufyan & Bernard J. Jansen, 2023. "How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(4), pages 677-692, December.
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Keywords
Customer relationship management; Customer segmentation; Business-to-business; Data mining analysis; RFM metric; ABC curve;All these keywords.
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