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Uses of Managerial Perceptions in Clustering Countries

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  • Ronald H Vogel

    (Florida International University)

Abstract

One of the advantages of the multinational firm is that markets products in several countries. Several methods exist for a firm to determine which of these countries are similar for marketing purposes. This article explores the possibility of another method–clustering countries in which the firm operates on the basis of the perceptions of the firm's marketing managers.© 1976 JIBS. Journal of International Business Studies (1976) 7, 91–99

Suggested Citation

  • Ronald H Vogel, 1976. "Uses of Managerial Perceptions in Clustering Countries," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(1), pages 91-99, March.
    • Handle: RePEc:pal:jintbs:v:7:y:1976:i:1:p:91-99
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    Cited by:

    1. Papadopoulos, N. & Chen, Hongbin & Thomas, D. R., 2002. "Toward a tradeoff model for international market selection," International Business Review, Elsevier, vol. 11(2), pages 165-192, April.
    2. Jorge MONGAY, 2017. "Market Economies Potentialities and Cultural Clusters. A Global and Longitudinal Study," Expert Journal of Economics, Sprint Investify, vol. 5(1), pages 1-13.

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