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International Business in the MBA and BBA Core Program

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  • James D Goodnow

    (Roosevelt University)

Abstract

A survey of academic experts on international business reveals a variety of approaches to internationalizing the core curriculum of all business students. Micro as well as macro international topics are considered worthy of inclusion in the common body of knowledge of all business students. Although few schools now require some minimum education in international business of all graduates, such requirements may be more widespread in the future.© 1973 JIBS. Journal of International Business Studies (1973) 4, 75–82

Suggested Citation

  • James D Goodnow, 1973. "International Business in the MBA and BBA Core Program," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 4(2), pages 75-82, June.
    • Handle: RePEc:pal:jintbs:v:4:y:1973:i:2:p:75-82
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