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A Framework for Culture Assessment

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  • Tomasz Lenartowicz

    (The University of Texas at Austin)

  • Kendall Roth

    (University of South Carolina)

Abstract

Understanding the nature and influences of culture is central to international business. Such inquiry presupposes knowing that the cultural grouping(s) of a study is a valid unit of analysis, which is critical in that the estimation of culture effects can vary based on the unit definition. Unfortunately, perhaps out of convenience, international studies often simply use a country-based definition of culture. In a desire to facilitate further development in understanding culture effects, in this paper, we propose a framework by which valid cultural groupings may be assessed.© 1999 JIBS. Journal of International Business Studies (1999) 30, 781–798

Suggested Citation

  • Tomasz Lenartowicz & Kendall Roth, 1999. "A Framework for Culture Assessment," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 30(4), pages 781-798, December.
  • Handle: RePEc:pal:jintbs:v:30:y:1999:i:4:p:781-798
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