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Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis

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  • Gopalkrishnan R Iyer

    (Baruch College, The City University of New York)

Abstract

Institutional analysis is proposed as an alternative theoretical methodology for the study of comparative marketing systems. This paper argues that institutional analysis offers considerable potential for understanding dynamics marketing systems and for the explicit study of change. Disciplinary insights of institutional analysis are reviewed and the richness of the conceptual apparatus of comparative institutional analysis, as applied to the study of comparative marketing systems, is explicated.© 1997 JIBS. Journal of International Business Studies (1997) 28, 531–561

Suggested Citation

  • Gopalkrishnan R Iyer, 1997. "Comparative Marketing: An Interdisciplinary Framework for Institutional Analysis," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 28(3), pages 531-561, September.
    • Handle: RePEc:pal:jintbs:v:28:y:1997:i:3:p:531-561
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    Cited by:

    1. Jingoo Kang & Jeoung Yul Lee & Pervez N. Ghauri, 2017. "The Interplay of Mahalanobis Distance and Firm Capabilities on MNC Subsidiary Exits from Host Countries," Management International Review, Springer, vol. 57(3), pages 379-409, June.
    2. Gaffney, Nolan & Karst, Rusty & Clampit, Jack, 2016. "Emerging market MNE cross-border acquisition equity participation: The role of economic and knowledge distance," International Business Review, Elsevier, vol. 25(1), pages 267-275.
    3. Miller, Van V. & Loess, Kurt, 2002. "An institutional analysis of the US foreign sales corporation," International Business Review, Elsevier, vol. 11(6), pages 753-763, December.
    4. Muhammad, Nabeel & Léo-Paul, Dana, 2015. "Collective Efficacy of a Regional Network: Extending the Social Embeddedness Perspective of Entrepreneurship," MPRA Paper 70120, University Library of Munich, Germany.
    5. Polsa, Pia, 2013. "The crossover-dialog approach: The importance of multiple methods for international business," Journal of Business Research, Elsevier, vol. 66(3), pages 288-297.

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