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Can Market-Based Contracts Substitute for Alliances in High Technology Markets?

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  • Markus Nordberg

    (University of Brussels)

  • Alexandra J Campbell

    (York University)

  • Alain Verbeke

    (University of Brussels)

Abstract

Most current research on technology alliances assumes that trading partners are free to select an optimal governance structure. However, for international scientific research centers working with advanced technologies, the choices for industrial collaboration are often limited to short-term contracts. This research investigates whether in high technology settings, such short-term contracts can substitute for longer-term cooperative alliances. While the short-term transaction costs are high, the results suggest that, similar to alliances, certain market-based contracts do result in long-term learning and transferable firm-specific advantages.© 1996 JIBS. Journal of International Business Studies (1996) 27, 963–979

Suggested Citation

  • Markus Nordberg & Alexandra J Campbell & Alain Verbeke, 1996. "Can Market-Based Contracts Substitute for Alliances in High Technology Markets?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(5), pages 963-979, December.
    • Handle: RePEc:pal:jintbs:v:27:y:1996:i:5:p:963-979
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    Cited by:

    1. John, George & Reve, Torger, 2010. "Transaction Cost Analysis in Marketing: Looking Back, Moving Forward," Journal of Retailing, Elsevier, vol. 86(3), pages 248-256.
    2. Wim Vanhaverbeke & Geert Duysters & Niels Noorderhaven, 2002. "External Technology Sourcing Through Alliances or Acquisitions: An Analysis of the Application-Specific Integrated Circuits Industry," Organization Science, INFORMS, vol. 13(6), pages 714-733, December.
    3. Nukhet Harmancioglu & David A. Griffith & Tuba Yılmaz, 2019. "Short- and long-term market returns of international codevelopment alliances of new products," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 939-959, September.
    4. Young, Greg & Sapienza, Harry & Baumer, David, 2003. "The influence of flexibility in buyer-seller relationships on the productivity of knowledge," Journal of Business Research, Elsevier, vol. 56(6), pages 443-451, June.

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