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Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market

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  • Peter Doyle

    (University of Warwick)

  • John Saunders

    (Loughborough University)

  • Veronica Wong

    (University of Warwick)

Abstract

The results of a three-year study of the objectives, strategies and organization of American subsidiaries are presented. Their operations are compared against a matched sample of competitive British and Japanese subsidiaries. American subsidiaries were found to be less ambitious, more orientated towards delivering short-term profit performance and less adapted to local market conditions than their Japanese competitors. Over the five-year period, only one in three U.S. subsidiaries exhibited successful profit and market performance, against more than three out of four Japanese subsidiaries.© 1992 JIBS. Journal of International Business Studies (1992) 23, 419–442

Suggested Citation

  • Peter Doyle & John Saunders & Veronica Wong, 1992. "Competition in Global Markets: A Case Study of American and Japanese Competition in the British Market," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 23(3), pages 419-442, September.
    • Handle: RePEc:pal:jintbs:v:23:y:1992:i:3:p:419-442
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    Citations

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    Cited by:

    1. Vivienne Shaw & Veronica Wong, 1995. "Strategies for Success in the British Machine Tool Market: A Comparative Study of German, British, American and Japanese Competitors," Vierteljahrshefte zur Wirtschaftsforschung / Quarterly Journal of Economic Research, DIW Berlin, German Institute for Economic Research, vol. 64(1), pages 103-113.
    2. Chan, Ricky Yee-kwong & Wong, Y. H., 1999. "Bank generic strategies: does Porter's theory apply in an international banking center," International Business Review, Elsevier, vol. 8(5-6), pages 561-590, October.
    3. Kayhan Tajeddini, 2016. "Financial Orientation, Product Innovation and Firm Performance — An Empirical Study in the Japanese SMEs," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-30, June.
    4. Akhigbe, Aigbe & Martin, Anna D., 2000. "Information-signaling and competitive effects of foreign acquisitions in the US," Journal of Banking & Finance, Elsevier, vol. 24(8), pages 1307-1321, August.
    5. Angelos M. Pantouvakis & C.I. Chlomoudis & Athanasios G. Dimas, 2010. "Marketing Strategies in Port Industry: An Exploratory Study and a Research Agenda," American Journal of Economics and Business Administration, Science Publications, vol. 2(1), pages 64-72, March.
    6. Rashmi Banga, 2003. "Diffenentail impact of Japanese and U.S foreign direct invesements on productivity growth- A firm level analysis," Indian Council for Research on International Economic Relations, New Delhi Working Papers 112, Indian Council for Research on International Economic Relations, New Delhi, India.

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