IDEAS home Printed from https://ideas.repec.org/a/pal/jintbs/v13y1982i3p121-129.html
   My bibliography  Save this article

Attitudes Toward Advertising: A Multinational Study

Author

Listed:
  • James R Wills

    (University of Hawaii)

  • John K Ryans

    (Kent State University)

Abstract

Advertising is emerging as one of the most controversial functions of business. This study surveys an international sample of consumerists, students, academicians, and managers to determine differences in their attitudes toward advertising. The strongest differences exist between managers and consumerists.© 1982 JIBS. Journal of International Business Studies (1982) 13, 121–129

Suggested Citation

  • James R Wills & John K Ryans, 1982. "Attitudes Toward Advertising: A Multinational Study," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(3), pages 121-129, September.
    • Handle: RePEc:pal:jintbs:v:13:y:1982:i:3:p:121-129
    as

    Download full text from publisher

    File URL: http://www.palgrave-journals.com/jibs/journal/v13/n3/pdf/8490563a.pdf
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: http://www.palgrave-journals.com/jibs/journal/v13/n3/full/8490563a.html
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sheikh ` Aftab Ahmad & Khalid Jamil & Muhammad Asghar Ali, 2017. "Studying Customer Attitudes towards Advertising in Pakistan," Information Management and Business Review, AMH International, vol. 9(5), pages 35-42.
    2. Mansoor Maitah & Rami Hodrab & Karel Malec & Sawsan Abu Shanab, 2015. "Exploring the Determinants of Consumer Behavior in West Bank, Towards Domestic and Imported Dairy Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 63(1), pages 355-368.
    3. C. Defever & M. Pandelaere & K. Roe, 2008. "The Impact Of Associative Advertising On Personal Values And Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/548, Ghent University, Faculty of Economics and Business Administration.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:13:y:1982:i:3:p:121-129. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave-journals.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.