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The Effect of Managerial Attitudes on Alternative Exporting Methods

Author

Listed:
  • Donald L Brady

    (Youngstown State University)

  • William O Bearden

    (University of South Carolina)

Abstract

The salient attributes of direct and indirect exporting methods of distribution were identified. Attitudes of three groups of executives (executives using direct exporting methods, executives using indirect exporting methods and nonexporting executives), were assessed towards the attributes. Attitudes were analyzed using ANOVA. The findings suggest that the three groups of executives hold significantly different attitudes about the attributes. The findings (1) Imply that executives using indirect exporting methods and nonexporitng methods are most alike in their attitudes; (2) offer an explaination for the tendency of executives to begin exporting with indirect methods and to switch to direct methods as exporting experience increases, and (3) identify the attitudes that each group of executives is most likely to hold.© 1979 JIBS. Journal of International Business Studies (1979) 10, 79–84

Suggested Citation

  • Donald L Brady & William O Bearden, 1979. "The Effect of Managerial Attitudes on Alternative Exporting Methods," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 10(3), pages 79-84, September.
    • Handle: RePEc:pal:jintbs:v:10:y:1979:i:3:p:79-84
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    Cited by:

    1. Hongping Du & Liliana Mitkova & Na Wang, 2020. "The Paths of Internationalization of Chinese Innovative Firms," Sustainability, MDPI, vol. 12(6), pages 1-27, March.
    2. Li, Min & He, Xinming & Sousa, Carlos M.P., 2017. "A review of the empirical research on export channel selection between 1979 and 2015," International Business Review, Elsevier, vol. 26(2), pages 303-323.
    3. Antonin Ricard & Abrar Ali Saiyed, 2015. "Attitude Toward Internationalization And Early Internationalization: Comparison of Indian and French SMEs' Decision Makers [Attitude vis-à-vis de l'international et précocité de l'internationalisat," Post-Print hal-01839563, HAL.

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