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Information Sources, ICTs and Price Information in Rural Agricultural Markets

Author

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  • Giacomo Zanello

    (University of Oxford, Oxford, UK)

  • Chittur S Srinivasan

    (University of Reading, Reading, UK)

Abstract

The spread and rapid uptake of mobile telephony in Sub-Saharan Africa has highlighted the potential role of Information Communication Technologies in improving market participation and welfare outcomes for farm producers in agricultural produce markets. This article explores the influence of different sources of information and transmission technologies on the quantum and reliability of market information flowing to farm producers, based on a survey of farm households in northern Ghana. Our results suggest that the principal role of radio broadcasts and mobile telephony is in providing a broader knowledge of markets by enhancing the quantum of market information flowing to farm producers. They do not, however, appear to have a significant impact on the quality/reliability of price information obtained by farmers for making marketing decisions. Information sources appear to be the chief determinant of the reliability of price information, with price information obtained from extension agents being the most credible. Our results provide some useful insights for the design and implementation of Market Information Systems aimed at encouraging market participation by rural farm producers in agricultural markets.

Suggested Citation

  • Giacomo Zanello & Chittur S Srinivasan, 2014. "Information Sources, ICTs and Price Information in Rural Agricultural Markets," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 26(5), pages 815-831, December.
    • Handle: RePEc:pal:eurjdr:v:26:y:2014:i:5:p:815-831
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    Cited by:

    1. Qianhui Ma & Shaofeng Zheng & Peng Deng, 2022. "Impact of Internet Use on Farmers’ Organic Fertilizer Application Behavior under the Climate Change Context: The Role of Social Network," Land, MDPI, vol. 11(9), pages 1-19, September.
    2. Gerson K. Kampungu & Emma Nekayi & Dortea N. Nakandjibi & Gilbert M. Mulonda, 2024. "Running Head: Factors Affecting Market Access for Horticultural Farmers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(4), pages 1557-1569, April.
    3. Zou, Baoling & Mishra, Ashok K., 2022. "Engaging Information Technology in Farmland Rental Market: An Empirical Study from Rural China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322265, Agricultural and Applied Economics Association.
    4. Fengwan Zhang & Xueling Bao & Xin Deng & Dingde Xu, 2022. "Rural Land Transfer in the Information Age: Can Internet Use Affect Farmers’ Land Transfer-In?," Land, MDPI, vol. 11(10), pages 1-14, October.
    5. Chandio, Abbas Ali & Ozdemir, Dicle & Gokmenoglu, Korhan K. & Usman, Muhammad & Jiang, Yuansheng, 2024. "Digital agriculture for sustainable development in China: The promise of computerization," Technology in Society, Elsevier, vol. 76(C).

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