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Porter's Model of Generic Competitive Strategies

Author

Listed:
  • Orges Ormanidhi

    (THETA Collaborative, University of Toronto, Toronto, ON, M5S 3M2, CA.)

  • Omer Stringa

    (Faculty of Economy, University of Tirana, Tirana, Albania.)

Abstract

A firm's competitive behavior is an important topic for practitioners, theorists, and policy makers. Among the explanations of firms' behavior is Michael Porter's model. We have presented this model along with some alternative approaches: Structure-Conduct-Performance, the New Industrial Organization and Game Theory, the Resource-Based Perspective, and Market Process Economics. These approaches are discussed in terms of their relations, similarities, and differences relative to Porter's model. In our comparative discussion, we support the use of Porter's model to evaluate firms' competitive behavior. Our reasons for this support are this model's popularity, well-defined structure, feasibility, clarity, simplicity, generality, and its complementarity to two other main approaches. We find the Porter model to be a convenient approach to the firm's competitive advantage and strategy.Business Economics (2008) 43, 55–64; doi:10.2145/20080305

Suggested Citation

  • Orges Ormanidhi & Omer Stringa, 2008. "Porter's Model of Generic Competitive Strategies," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 43(3), pages 55-64, July.
    • Handle: RePEc:pal:buseco:v:43:y:2008:i:3:p:55-64
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    Citations

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    Cited by:

    1. Jeffrey, Stephen & Diller, Heike & Fiedler, Marina, 2016. "Closing the strategy-performance gap: The role of communication fit and distraction," Passauer Diskussionspapiere, Betriebswirtschaftliche Reihe B-25-16, University of Passau, Faculty of Business and Economics.
    2. John Hamilton, 2020. "The Strategic Change Matrix and Business Sustainability across COVID-19," Sustainability, MDPI, vol. 12(15), pages 1-19, July.
    3. Paul G. Kimiti & Stephen M.A. Muathe & Elishiba M. Murigi, 2020. "Nexus between Cost Leadership Strategy and Performance: Fact or Fallacy in Milk Processing Firms in Kenya," International Business Research, Canadian Center of Science and Education, vol. 13(10), pages 1-1, October.
    4. Ghaith M. Al-Abdallah & Kym E. Fraser & Abbas N. Albarq, 2021. "Internet-Based Entrepreneurial Ventures: An Empirical Investigation of Startup Business Strategies on Firm Performance from the MENA region," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(1), pages 29-41, March.
    5. Julen Castillo‐Apraiz & Jesus Matey, 2020. "Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 976-985, September.

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