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Empaquetamiento e incentivos para mejoras en calidad || Packaging and quality improvements

Author

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  • Correa, Alexander

    (Fundación Universitaria Los Libertadores (Colombia))

Abstract

Este estudio presenta la competencia más allá de un solo mercado producto donde una firma multiproducto compite con rivales monoproducto mediante el uso de diferentes estrategias de empaquetamiento que impactan los incentivos de las firmas por realizar mejoras de calidad en diferentes modos. La estrategia de empaquetamiento puro puede hacer que la firma multiproducto invierta en mejoras de calidad cuando los costos asociados son comparativamente bajos y la utilidad adicional de la mejora de calidad es relativamente alta, pero desalienta a las firmas monoproducto a mejorar la calidad. En el caso de empaquetamiento mixto, este resultado inevitablemente sucede en el mercado más competitivo y probablemente se encuentra en el mercado menos competitivo cuando los mercados no son tan diferentes en intensidad competitiva. Por lo tanto, ambas estrategias de empaquetamiento afectan el excedente del consumidor cuando los dos mercados son significativamente diferentes en la intensidad de la competencia debido a la influencia negativa de las distorsiones del mercado después de interrelacionar los dos mercados.

Suggested Citation

  • Correa, Alexander, 2020. "Empaquetamiento e incentivos para mejoras en calidad || Packaging and quality improvements," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 30(1), pages 163-195, December.
    • Handle: RePEc:pab:rmcpee:v:30:y:2020:i:1:p:163-195
    DOI: 10.46661/revmetodoscuanteconempresa.3624
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    References listed on IDEAS

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    More about this item

    Keywords

    empaquetamiento; mejoras en calidad; telecomunicaciones; regulación.;
    All these keywords.

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L41 - Industrial Organization - - Antitrust Issues and Policies - - - Monopolization; Horizontal Anticompetitive Practices
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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