Estimación de un modelo econométrico para determinar el efecto de acciones de marketing en ventas de productos de cuidado personal en Colombia || Panel Analysis to Determine the Effect of Marketing Actions on Sales of Personal Care Products
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Keywords
acciones de marketing; dinámicas competitivas; modelo de panel; productos de consume; marketing actions; competitive dynamics; panel data; mass consumption products;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C23 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Models with Panel Data; Spatio-temporal Models
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