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Sustainability Brand and its Role

Author

Listed:
  • Anca Cristina Stanciu

    (†Ovidius†University of Constanta)

  • Adina Burghelea (CocoÈ™)

    (†Ovidius†University of Constanta)

Abstract

During the last decades the importance of sustainability has steadily increased and nowadays, sustainability is not only a governmental responsibility. Creating a sustainable practice is the need of the day. With the impacts of climate change becoming more drastic, a green brand is beneficial to both the environment and the brand. The United Nations are fully focused on achieving their Sustainable Development Goals by 2030, and the brand can be part of that. Besides the concept of sustainability, the field of brand management has gained more relevance in the last decades as well. Today, companies invest large amounts of money in the development of their brands. This paper aims to highlight the leading role of sustainability in branding theory and practice and to point out strategies for successful implementation of green values into the brand management.

Suggested Citation

  • Anca Cristina Stanciu & Adina Burghelea (CocoÈ™), 2020. "Sustainability Brand and its Role," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 781-784, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:781-784
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    More about this item

    Keywords

    brand; sustainability; strategy; role; management;
    All these keywords.

    JEL classification:

    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F16 - International Economics - - Trade - - - Trade and Labor Market Interactions
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q02 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Commodity Market

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