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The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania

Author

Listed:
  • Steluta Radu

    (University of Agriculture Sciences and Veterinary Medicine of Iasi)

  • Mihaela Constandache

    („Carol I†Commercial College of Constanța)

  • Liliana Nicodim

    („Ovidius†University of Constanța)

Abstract

The consumption of flat and mineral water has increased significantly on the Romanian market. However, consumer preferences are extremely varied, which means that they do not fully know the benefits of using water as a basic element in our daily diet. The design of this survey outlined the principles that guide consumers when purchasing bottled water, as well as their preferences. We used a sample of respondents, selected by gender, age, residence, level of education, occupation, purchasing power. The study highlighted the types and behavior of consumers when purchasing natural mineral water, as well as consumption preferences and their opinion on the quality and benefits water on the Romanian market. Segmenting the sample of consumers according to the criteria enumerated above brings us information that the behavior of the Romanian consumer is more related to subjective criteria price, purchasing power on detrimental to the quality of the water.

Suggested Citation

  • Steluta Radu & Mihaela Constandache & Liliana Nicodim, 2020. "The Impact of Flat and Mineral Water Consumption on the Quality of Life in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 479-485, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:479-485
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    More about this item

    Keywords

    modern marketing of water consumption;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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