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Consumers’ Perception on Green Hotels

Author

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  • Maria-Cristina Iorgulescu

    (The Bucharest University of Economic Studies)

Abstract

In the past decade, the concept and values of green economy have become o topic of interest for both academics and practitioners. The tourism industry made no exception, taking into account its great negative impact on the environment. As a result, the paper presents a survey focused on 443 customers of tourism services, aiming at determining their perception towards green hotels. In this regard, several aspects have been taken into account, such as: attitude towards green behavior, trust in green hotels, intent to visit green hotels and willingness to pay for their services, influence of the external environment in choosing the services of green hotels. The results offer hoteliers a valuable insight on this subject that could be used in establishing future investments in green practices or environment management systems.

Suggested Citation

  • Maria-Cristina Iorgulescu, 2020. "Consumers’ Perception on Green Hotels," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 408-414, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:408-414
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    References listed on IDEAS

    as
    1. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    2. Karagiorgas, Michaelis & Tsoutsos, Theocharis & Drosou, Vassiliki & Pouffary, Stéphane & Pagano, Tulio & Lara, Germán Lopez & Melim Mendes, José Manuel, 2006. "HOTRES: renewable energies in the hotels. An extensive technical tool for the hotel industry," Renewable and Sustainable Energy Reviews, Elsevier, vol. 10(3), pages 198-224, June.
    3. World Bank, 2012. "Inclusive Green Growth : The Pathway to Sustainable Development," World Bank Publications - Books, The World Bank Group, number 6058.
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    More about this item

    Keywords

    green hotels; green practices; sustainability; tourism;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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