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Differentiation vs. Low Cost in Romania: The Covid Shock on Generic Strategies Theory

Author

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  • Bogdan Băcanu

    (†Transilvania†University of Brașov)

Abstract

The study investigates the possibility of implementing differentiation and low-cost strategies in the Romanian post-pandemic Covid conditions. It starts with the research of the theory related to the two generic strategies. The major problems of using basic concepts whose definitions generate a fragile theoretical structure are reviewed. This theoretical context is then related to the situation of generic strategies in an earlier period of the Romanian economy, in which the share of state property was higher than the current one. Based on the theoretical landmarks and the current situation, a projection is made of the way in which the respective strategies will be articulated in Romania. The conclusions point to doubt about the possibility of finding a concretization of the strategies according to the theoretical landmarks conveyed by the very popular textbooks.

Suggested Citation

  • Bogdan Băcanu, 2020. "Differentiation vs. Low Cost in Romania: The Covid Shock on Generic Strategies Theory," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 129-135, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:129-135
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    More about this item

    Keywords

    strategy; competitive strategy; differentiation strategy; low cost strategy;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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