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Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers

Author

Listed:
  • Raluca-Giorgiana Chivu (Popa)

    (The Bucharest University of Economic Studies)

  • Bianca-Cristiana Voicu

    (The Bucharest University of Economic Studies)

  • IonuÈ›-Claudiu Popa

    (The Bucharest University of Economic Studies)

Abstract

Social networks have become an indispensable communication tool, both in terms of communication between people and when we refer to marketing communication (between suppliers of goods and services and potential customers). The tools used for online communication through social networks have developed so much in recent years that companies can now select the categories of people they address based on several socio-demographic characteristics to make the communication process more efficient. However, there are many questions about the effectiveness of promotional messages transmitted through social networks when we think about the time spent by people on social networks, the devices from which they access the networks and especially the age groups that use the most, many such social networks. In this article, a study was conducted based on technical information and national statistics from official sources to complete a picture of marketing efficiency through social networks.

Suggested Citation

  • Raluca-Giorgiana Chivu (Popa) & Bianca-Cristiana Voicu & IonuÈ›-Claudiu Popa, 2021. "Marketing Through Social Networks - Analysis of the Presence in Social Media of Romanian Consumers," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 646-652, December.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:2:p:646-652
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    More about this item

    Keywords

    social media marketing; consumer behavior; social media users;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

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