Management Strategies for the Recovery of the Romanian Tourism Industry in the Covid-19 Pandemic Context

The Covid-19 pandemic is one of the biggest health crises that seems to have not yet been resolved. Although the vaccine against the virus is an important step towards a return to normalcy, it still seems quite difficult to achieve it at the present. In this situation, the tourism sector, which has suffered enormously, must find a way to recover and continue to function in one way or another. Measures and restrictions have been put in place to prevent the spread of the virus and in the end on getting back to life before, but as this is currently not possible, we need to adapt, reorient, develop new strategies or methods to continue to exist and develop. So is tourism. This article presents the international and national pandemic situation and how it has affected tourism and the economy as a whole. As I mentioned, it is important for tourism to find a way to continue to function, adapting to the pandemic times. For this to be possible, methods and strategies, plans and regulations are needed to stabilize tourism businesses and give tourists the confidence to travel again. Thus, by studying the existing situation at national and European level, an analysis was made of strategies that could provide citizens with the possibility and safety to travel and strategies for relaunching tourism, established at the level of the European Union and implicitly applicable to Romania. Each member state of the European Union must make individual efforts for the recovery and relaunch of tourism, especially since Romania also needs development strategies and adaptation to the requirements of the European market.