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Quality Strategies Applied on the Market of Integrated Security Systems

Author

Listed:
  • Nicoleta Andreea Neacsu

    (“Transilvania†University of Brasov)

  • Anca Madar

    (“Transilvania†University of Brasov)

Abstract

Security is one of the basic needs of people, with integrated security systems becoming an important technology in today's society. Quality in the market of integrated security systems, involves the provision of products and services that meet the expressed or implicit needs of customers. This paper analyzes the most important quality strategies applied in this market and the authors conducted a quantitative marketing research to identify the opinions and perceptions of potential customers regarding the quality of integrated security systems and their role in ensuring the security climate.

Suggested Citation

  • Nicoleta Andreea Neacsu & Anca Madar, 2021. "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 630-636, August.
    • Handle: RePEc:ovi:oviste:v:xxi:y:2021:i:1:p:630-636
    as

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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2021/Section%204/24.pdf
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    References listed on IDEAS

    as
    1. Anca Madar & Nicoleta Andreea Neacșu, 2020. "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 688-697, August.
    2. Yasin Galip Gencer & Ulas Akkucuk, 2017. "Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 19(44), pages 110-110, February.
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      More about this item

      Keywords

      quality management; quality strategies; security systems; customer satisfaction; marketing research;
      All these keywords.

      JEL classification:

      • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
      • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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